Privacy Policy

Last updated: 2 October 2026

Pullen Apparel respects your privacy. This policy explains what personal information we collect, why we collect it, how we use it and the choices you have.

We handle your information in line with UK data protection law, including the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

1. Who we are

Pullen Apparel is the trading name of David Pullen, an individual trading in the United Kingdom. David Pullen is the data controller responsible for your personal information when you shop with Pullen Apparel.

Address: Unit 173864, Courier Point, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FH, United Kingdom
Email: support@pullenapparel.com

For any privacy question or request, contact us using the details above.

2. Information we collect

When you place an order

• Your name
• Billing and delivery address
• Email address
• Telephone number, where provided
• Details of the products you buy, including size and colour
• Order value and transaction details
• Any other information needed to produce and deliver your order

We do not receive or store your full payment card details. Payments are handled by our payment providers.

When you create an account

If you create a Pullen Apparel customer account, we store your login email address, saved addresses and order history so you can track orders and check out faster.

When you contact us

If you contact us by email, contact form or social media, we keep your name, contact details and the content of your message so we can respond and keep a record of our customer service.

When you use our website

• IP address
• Browser and device type
• Operating system
• Pages visited and how you interact with our website
• Approximate location based on your IP address

Some of this is collected using cookies and similar technologies (see section 9).

3. How we use your information

• Process, produce and deliver your orders
• Take payment
• Communicate with you about your order
• Handle returns, refunds and customer service
• Run your customer account
• Keep records of our sales
• Improve our website, products and customer experience
• Prevent fraud and keep our website secure
• Meet our legal, tax and accounting obligations
• Send marketing emails as described in section 10

We will not use your information for purposes incompatible with those described here unless the law requires or allows it.

4. Legal basis for using your information

Contract – to take, produce and deliver an order you have placed, and to run your account.

Legal obligation – to keep financial and transaction records required by law.

Legitimate interests – to keep our website secure, prevent fraud, improve our products and services, and run our business, where those interests are not outweighed by your rights.

Consent – for marketing where consent is required, and for non-essential cookies. You can withdraw consent at any time.

5. Shopify

Our online store runs on Shopify. Shopify processes your information on our behalf to host the website, run checkout and manage orders.

For some features, such as Shop Pay, the Shop app and certain fraud-prevention and personalisation services, Shopify acts as a separate data controller and uses your information under its own privacy policy. You can read it at shopify.com/legal/privacy.

6. Production and delivery partners

Our products are made to order by print-on-demand partners, including Printful. When you order, we share the information they need to produce and send your item: your name, delivery address, email address, telephone number where provided, and order details.

Your name, delivery address, email address and/or telephone number are also shared with delivery companies where needed to deliver your order and send delivery updates.

7. Payment providers

Payments are processed by third-party providers such as Shopify Payments, PayPal, Apple Pay, Google Pay or other options shown at checkout. They handle your payment information under their own privacy policies. We do not have access to your full card details.

8. Fraud checks and automated decisions

Orders are automatically screened by Shopify's fraud-analysis tools. If an order is flagged as high risk, we review it ourselves before deciding whether to cancel it. We do not make decisions that have legal or similarly significant effects on you based solely on automated processing.

9. Cookies

Our website uses cookies and similar technologies. Some are strictly necessary for the website and checkout to work. Others help us understand how visitors use the site, remember your preferences or measure marketing.

We ask for your consent before placing non-essential cookies. You can change your choices at any time through our cookie settings or your browser. Turning off some cookies may affect how parts of the website work.

10. Marketing

We will send you marketing emails about new products, collections, drops, offers and Pullen Apparel news if:

• you sign up to our mailing list; or
• you have bought from us and did not opt out when given the chance at checkout. In that case we will only email you about similar Pullen Apparel products.

Every marketing email includes an unsubscribe link, and you can opt out at any time. Unsubscribing will not stop essential emails about orders you have placed.

11. Who we share your information with

• Shopify and related e-commerce services
• Payment providers
• Print-on-demand and fulfilment partners, including Printful
• Delivery and logistics companies
• Email, website, analytics and marketing service providers
• Software tools we use to run the business, including AI-assisted tools that help us draft content and customer-service replies. Every reply is reviewed by a person before it is sent.
• Professional advisers such as accountants
• Authorities, where the law requires us to share information

We only share what each provider needs to do its job. We do not sell your personal information.

12. International transfers

Some of the companies we use, including Shopify and Printful, process personal information outside the UK.

When information is transferred outside the UK, we make sure it is protected to the standard UK law requires. Depending on the destination and recipient, this may include:

• a UK adequacy regulation;
• the UK International Data Transfer Agreement;
• the UK Addendum to the EU Standard Contractual Clauses; or
• another safeguard or exception permitted by UK law.

Contact us if you would like more information about the safeguards for a particular transfer.

13. How we keep your information safe

We use reputable providers with strong security, protect our accounts with strong passwords and two-step verification, and limit access to personal information to what is needed to run the business. No system is completely secure, but if a data breach happens that puts your rights at risk, we will tell you and the ICO where the law requires.

14. How long we keep your information

• Order, delivery and transaction records: 7 years after the end of the relevant tax year, for tax and accounting purposes
• Customer account information: until you close your account, or after 3 years of inactivity, apart from order records kept as above
• Customer-service messages and complaints: 2 years after the matter is closed, unless needed longer for a legal claim
• Marketing records: until you unsubscribe, then up to 2 years to keep a suppression record so we don't email you again
• Website analytics and cookie data: up to 26 months, or less where your cookie settings say so
• Information used to verify your identity for a data-rights request: up to 12 months after the request is completed
• Records relating to legal claims or disputes: until resolved and for up to 6 years afterwards, or longer where the law requires

When we no longer need information, we securely delete or anonymise it.

15. Your rights

Under UK data protection law you have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your information where there is no good reason to keep it;
• ask us to restrict how we use your information in certain circumstances;
• object to certain uses of your information;
• ask us to transfer certain information to another organisation; and
• withdraw consent where we rely on it.

You can object to direct marketing at any time.

To make a request, email support@pullenapparel.com. We may need to verify your identity first. We will normally respond within one month.

16. Complaints

If you are unhappy with how we have handled your information, please contact us first so we can try to put it right.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk/make-a-complaint, by calling 0303 123 1113, or by writing to the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

17. Children

Our website is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you think a child has given us personal information, contact us and we will deal with it.

18. Changes to this policy

We may update this policy, for example when we add new services, change providers or when the law changes. The latest version will always be on our website with the date it was last updated.

19. Contact us

Pullen Apparel
Unit 173864, Courier Point, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FH, United Kingdom
support@pullenapparel.com